The Captain’s Log

One girl, one sewing machine, a coast full of towels.

Burt Callahan is twenty-five, has never sailed anything bigger than a kayak, and keeps a captain’s log anyway. It starts with a striped beach towel that had seen a decade of summers.

A woman on a rocky stretch of coast at golden hour wearing a backpack sewn from pastel striped beach towels with a Burt’s Bags patch
Entry one — 2021

It started with a towel too good to toss.

At twenty, Burt pulled a sun-faded striped towel out of the family donate pile, cut it apart on the kitchen table, and sewed it into a tote on her mom’s old machine. Zipper from a broken windbreaker. Buttons from a jar. Her friends all wanted one.

Five summers on, nothing about the recipe has changed: rescued towels and thrift finds, hot-washed, cut by hand, double-stitched, and finished with hardware that already lived a life. Every bag is the only one of its kind — because every towel is.

story layout by Rooted Coast Design

The log, abridged

Four entries that mattered

2021

The kitchen table

One rescued towel, one borrowed sewing machine, one tote that every friend on the beach asked about.

2022

The market stall

The Saturday farmers’ market discovers the towel totes — sold out by noon, orders taken on a legal pad.

2023

Cobblestone Row

Burt’s Bags becomes official — est. 2023, right on the patch — and moves into a converted dockside warehouse with towel shelves sorted by color.

Today

Rigger on watch

The house dog holds down a repurposed sea trunk by the door while the home studio turns donate-pile towels into cargo.

What we hold to

The standing orders

Mend first

A repaired bag keeps a story going. We’ll always quote a fix before we suggest a replacement.

Nothing new but the thread

Towels, linings, zippers, buttons — all rescued, thrifted, or donated. If it was headed for a landfill, it’s headed for a bag instead.

Made in view

The studio door stays open. If we wouldn’t cut it, sew it, or fix it in front of you, we won’t do it at all.

Rooted Coast Design — demo notes

Design note: people buy from people

An origin story turns a product site into a trust site — and trust is what converts first-time visitors. We structured this page as a ship’s log so the history reads like a voyage, not a résumé.

Get a story page like this